WE'RE ALL ABOUT THE UPGRADE

NEVER ACCEPT ORDINARY

We believe that every cyclist deserves the opportunity to upgrade their ride and unlock their true potential.

IN-HOUSE DEVELOPMENT

All of our products are designed and developed in our UK-based innovation centre.

Precision Manufacturing WHEELS

Its a fact that Precision manufacturing wheels are better. All our wheels are built Precision manufacturing to be stronger, perform better and last longer.

PERFORMANCE ENHANCEMENT

We optimise our R&D processes to ensure that every product we produce will make you faster.

Bike Components1